Discover Roxbury’s mission is to:

build community pride and create bridges of understanding by increasing knowledge of Roxbury’s historic and cultural contributionspromote participation in the cultural and historic life of the community, and foster economic empowerment by increasing support for Roxbury businesses and institutions.

We seek to overcome racial and class stereotypes of Roxbury and the lack of knowledge about the community. We also advocate for the preservation of Roxbury’s historic and cultural assets.

Discover Roxbury designs, organizes and conducts tours of Roxbury’s historic sites, arts community, cultural institutions and businesses. We nurture and encourage the community voice by developing Roxbury residents as tour leaders and acting as a resource that helps sustain community memory. We collaborate proactively with community-based institutions, businesses, and organizations.

We foster cultural equity so that Roxbury’s rich heritage and vibrant present become an integral part of Boston’s cultural landscape.

About the Discover Roxbury Logo

The Discover Roxbury logo was created by Roxbury artist Ekua Holmes. It was designed to symbolize a solar eclipse as the moon moves out of the sun's path.

According to Holmes, just as the sun shines brightly again after being hidden by the moon, the eclipse logo represents Roxbury moving out of the shadow of negative attitudes and stereotypes. Holmes believes that Discover Roxbury's work serves to spread knowledge of the community and will help Roxbury shine brightly once again.

The inner detail, featuring numerous triangles pointed toward the center, has dual meanings. First, it represents community and people coming together to work toward a common purpose. Second, the pattern is based upon African designs and serves as a tribute to the heritage of the Black community in Roxbury. As the largest predominantly-Black neighborhood in Massachusetts, Roxbury exists as its spiritual, cultural, and political center.

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